1. To present high quality literature to young adult, harnessing elements of fantasy, humour and adventure, with a touch of reality to create a gratifyingly suspenseful page-turner.
2. To primarily address environmental, social and human rights issues among others, embodying the elements mention in (1) above to garner a positive interest in such issues from readers in an entertaining manner.
3. To engage readers in wholesome literary entertainment that celebrates high moral values.
4. To build a bond with both parents and teachers so they can recommend books in this series to their children and students respectively, knowing full well they will be promoting fine moral ideals.